The North Face brand was established in 1966 in San Francisco, California, as an sports equipment retail store by Douglas Tompkins and Kenneth "Hap" Klopp
Today, The North Face is one of the world's most recognized brands in outdoor gear and apparel, specializing in outerwear, fleece, footwear, and equipment such as backpacks, camping tents, and sleeping bags. The clothing and equipment lines are catered towards wilderness chic, climbers, mountaineers, skiers, snowboarders, hikers, and endurance athletes.
In the late 1990s and early 2000s with the rise of wilderness chic, The North Face became a well-known brand and its popularity, especially among youth and college students, increased substantially
The North Face maintains strong links with the outdoor community through its sponsored athlete program in sponsoring professional athletes from the worlds of running, climbing, skiing and snowboarding
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