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The Eureka! Brand is a well known and trusted brand in the outdoor community. Used by the extreme Mt. Everest climbers, to lazy, weekend, family camping trips, down by the lake.

Its legend includes sir edmund hillary, 1954 famous Himalayan expedition. They stayed 6 months in Eureka! draw-tite tents on the Himalayan mountains. The U.S. Navy’s operation deep freeze endured temperatures of up to -102° fahrenheit in Eureka! Tents, it withstood the expedition and remained in “excellent” and usable condition 2 years later. Hillarys experience with the Eureka draw-tite tents also influenced others like “James W. “Big Jim” Whittaker and the first all-American Everest expedition” in 1963. Other notables and organizations using the tent include former president Ggeorge H. W. Bush, whom bass pro employees in Springfield, Missouri spotted purchasing a Eureka! Tent in 1991;[17] the Ggirl Scouts of the USA; the Boy Scouts of America; the Arctic Institute of North America; the United States Department of the Interior; the Geological Survey; the Peace Corps; Lee African safaris; and the U.S. Navy Operation Deep Freeze.

The company is known for its advanced manufacturing processes, from its early days such as using dies to cut stars, sewing together strips of red and white bunting to make American flags. And fashioned its first awnings out of unfinished natural white cotton duck and designed them to maximize the amount of light allowed into the storefront.

Eureka’s earliest tents, assembled from untreated white army duck, were so sturdy that one completely usable early Eureka! tent still hung in the company’s headquarters nearly one hundred years later.

In the 1940s, Eureka began to manufacture party tents for special occasions, fairs, and college commencements. They supplied the design & production for what became known as “tent cities,” such as when approximately one thousand IBM salesmen met with IBM founder Thomas J. Watson, Sr. in 1946. Eureka tents for this meeting included sleeping tents with wooden floors, mess tents, product display tents, portrait-taking tents, and tents for shoe-shining, all of which spanned 7 acres of land at the Hundred Percent Club in Endicott, New York.

During WW II, Eureka manufactured all-purpose tents for the armed forces, which were used as hospital tents, barracks, and mess halls. After the war, the company became a wholesale manufacturer of canvas products and a supplier of industrial canvas and other textiles.


When you buy a Eureka! You are buying legend!